Market conditions have changed dramatically. Sales are down, “bubble” companies are boosting distorted competitiveness and driving customers -especially demanding ones- away from businesses. In order to survive, every business today needs, more than ever, to differentiate itself through a powerful marketing mix.
The ultimate goal of the program is to provide participants with the knowledge, skills and abilities that will help them develop competitive advantages and ensure the survival and growth of their businesses in harsh periods of the economy.